Every day, content creators throughout the industry use AAF and MXF technology to streamline the way they exchange digital media and metadata between platforms, systems and applications.

Attend this AAF Association-sponsored event that brings together production and post-production experts, vendors and users to explore the value of AAF and MXF technology. This event will demonstrate how these formats contribute to improved efficiency and cost savings.

Event Sponsors

The Focus

Attend one or both days to learn from jam-packed educational sessions, technical demonstrations, and user and manufacturer panel discussions. Real-world industry implementations of AAF will be featured as well as the premiere of a new compliance program and availability of the AAF Edit Protocol. Additionally, the program will focus on the integration of MXF in AAF-complete with technical examples!

Representatives from major industry companies will address issues of metadata and AAF/MXF workflows, compliance, implementation and product plans. Speakers will describe AAF/MXF from a technical standpoint and illustrate actual metadata workflows in process today. Learn how users and manufacturers are working together on solutions to improve metadata workflow, reduce re-keying of critical information and save money.

Roster of Speakers

Ron Ames

Executive Producer

The Basement

Tim Bingham

Principal Engineer - Metadata Toolkits

Avid Technology, Inc.

Responsible for: AAF Toolkit architecture.

Stephane Blondin

Snell & Wilcox

Jim DeFilippis

Senior Vice President and Principle Engineer, Digital Television Technologies and Standards

FOX Technology Group

Responsible for: Seeking out and exploring new digital technologies, assessing their impact to our television business, and enabling the adoption of new technologies and standards.

Paul Devine

Senior Software Engineer

SAIC

Responsible for: Providing support for National Geospatial-Intelligence Agency’s Motion Imagery Standards Board, which standardizes the format of geospatial-enabled reconnaissance motion imagery, and lead development of the Aerial Surveillance and Photogrammetry Application profile of AAF.

Thomas Edwards

Senior Manager, Interconnection Engineering

PBS

Responsible for:  Engineering management of the PBS Next Generation Interconnection System.

Gary Morse

FOX Technology Group

Adam Gerstel

VSFX Editor

The Basement

Brad Gilmer

Executive Director

AAF Association, Inc.

Responsible for: Management of the AAF Association’s operations and future direction.

Sam Gustman

Library of Congress

Ultan Henry

Dark Matter

Mike Kanfer

Digital Production Evangelist

Adobe Systems - Los Angeles

Responsible for: Promoting the use of Adobe in HD, film, and rich media.

Robert Legato

Director

The Basement

Oliver Morgan

President

Metaglue Corporation

One of the principal architects of AAF and MXF. Founder of Metaglue Corporation.

Jon Pannaman

Chief Technology Officer

Quantel Inc.

Responsible for: All aspects of Engineering/R and D representative for Quantel in North America.

Wes Plate

President

Automatic Duck, Inc.

Responsibility for: As president and co-founder of the company, Plate heads the company.

Jacob Rosenberg

Independent Filmmaker, Author

Responsible for: Continuing to push projects through the bleeding edge of technology.

John Shike

Vice President Marketing and Channel Management

Snell & Wilcox

Responsible for: All aspects of marketing and channel management.

Clyde Smith

Senior Vice President, Broadcast Engineering, R&D, Quality Assurance & Metrics

Turner Broadcasting System

Phil Tudor

Senior Research Engineer

BBC Research

Head of Engineering for AAF Association. Responsible for technical direction of Association.

Cliff Wong

Senior Staff Engineer

Walt Disney Imagineering R&D

Responsible for: Investigating software-based technologies within the research and development arm of the Walt Disney Company in order to identify and/or develop new ways of handling content more effectively between its departments, divisions and vendors.

 

Tim Bingham

Avide Technology, Inc.

Paul Devine

SAIC

Mike Kanfer

Adobe Systems

Brad Gilmer

AAF Association

Oliver Morgan

Metaglue

Wes Plate

Automatic Duck, Inc.

Jacob Rosenberg

Independent Filmmaker/Author

Clyde Smith

Turner Broadcasting System

Phil Tudor

BBC Research

Thomas Edwards

PBS

Schedule of Events & Conference Sessions

Tuesday, July 11th

Wednesday, July 12th

5:30 - 7:00 pm

AAF Association Education Session

R Introduction to the Advanced Authoring Format and the Material eXchange Format

R Using AAF and MXF technology

R BBC production use case

7:00 - 7:30 pm

Refreshment Break

R Cash bar and complimentary hors d’oeuvres

7:30 - 8:30 pm

Interoperability Demonstrations

R AAF and MXF interoperability demonstrations with Adobe, Automatic Duck (AAF for Final Cut Pro), Avid, BBC Research, Metaglue, Quantel, Snell & Wilcox, Sony and others

9:00 - Noon

Panel Discussions

R Panel Discussions with speakers from studios, facilities, broadcasters and manufacturers

R Application design with AAF and MXF

Noon - 1:00 pm

Lunch

1:00 - 6:00 pm

AAF and MXF Engineering Topics for Facilities Engineers

R Custom Editorial Workflow for Commercial Production:
Rob Legato, Ron Ames and Adam Gerstel, The Basement

R AAF/MXF technical overview and status report:
Oliver Morgan - Metaglue, Phil Tudor - BBC Research, Tim Bingham - Avid Technology

R Metadata, MXF and AAF:
Clyde Smith, Turner Broadcasting System

R Content search & retrieval: Stephane Blondin, Snell & Wilcox

R Metadata at FOX: Jim DeFilippis and Gary Morse, FOX

R AAF and MXF From Green Light to Broadcast:
Thomas Edwards, Public Broadcasting System, Inc.

R Metadata Goals for Long Term Preservation:
Sam Gustman, Library of Congress

R Motion Imagery Profiles using AAF: Paul Devine, SAIC, National Geospatial Agency/Motion Imagery Standards Board

Register Now!

The public is welcome-pre-registration is required. Complete event, conference, hotel, and registration information is available at http://www.aafassociation.org/.

R $75.00 — Tuesday, July 11th Event only

R $125.00 — Tuesday Event & Wednesday Conference

This event will be held at the
Hilton Burbank Airport & Conference Center
2500 Hollywood Way, Burbank, CA 91505 Tel: +1-818-843-6000 

Attend for Free! Paid registrants who wish to join the AAF Association will receive a discount on their membership fee in the amount of this event registration fee. Find out more about AAF membership at www.aafassociation.org.

About the AAF Association, Inc.™

The AAF Association was formed in 2000 to be the forum where users and manufacturers develop open interchange solutions that solve real-world business problems and create new business opportunities for content creation, production, post-production and rich media authoring.

Office: 436 N. Westfield Road, Madison, WI 53717
Tel: +1-608-833-9655
Website: http://www.aafassociation.org/

Questions? Contact Barbara Main at +1-608-833-9655 or
[email protected].