Webinar Available for Purchase
Ad-ID hosted a webinar at the AMWA Meeting in Santa Fe on May 20, 2009 that is now available for purchase for $75.00. These presentations included insights and discussions of critical importance to media companies... More info and order form >>
AMWA Projects Summary
Click on the Projects tab above to see the exciting technical work currently in progress.
AMWA April 2009 Newsletter
Read it here! (pdf, 102k)
AMWA At a Glance September 2008
Read it here! (pdf, 198k)
Lead the media industry worldwide in developing and advancing the use of standards and technology that enable more effective networked media workflows.
The AMWA is an open, community-driven forum focused on the creation of timely, innovated business driven specifications and technologies for networked media workflows.
See the AMWA At a Glance flyer (pdf, 198k) for a quick overview of the association. It can be downloaded and printed for distribution to those interested in joining the organization.
The Advanced Media Workflow Association, Inc. (AMWA) began in January 2000 as the Advanced Authority Format (AAF) Association, Inc. The organization's name was officially changed in May 2007 to better reflect the direction and scope of the association and its mission statement. With representatives from several major players in the global industry, the AMWA focuses on file-based workflows to benefit content creators including film, television, Internet and post-production professionals. Further details and history of the organization can be found in AAFA History.
The AMWA continues its support of the Advanced Authoring Format (AAF), developed to enable content creators to easily exchange digital media and metadata across platforms, and between systems and applications, MXF (which AMWA is a co-creator) and XML. The AMWA strives for three-way compatibility between AAF, MXF and XML.
The Executive Director of the AMWA Association is industry veteran, Brad Gilmer. Founding members of the AAF association are Avid, the BBC, CNN, Autodesk Entertainment (formerly Discreet), Ascent Media, Matrox, Microsoft, Pinnacle, Quantel, Sony, Turner Entertainment Networks, and the U.S. National Geospatial-Intelligence Agency (formerly National Imaging and Mapping Agency). View the current list of AMWA Association board members.
View our growing Membership List. For information about becoming an AMWA member, see Join AMWA.
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