AMW Association (formerly AAF Association)

Agenda Set for May 7-9 Meeting
See the final agenda for the upcoming meeting at PBS in Arlington, Virginia. Advance registration is required and the deadline is end of day on Friday, May 2.

AMWA Engineering & Users Group Meeting
Sign up now for the AMWA Engineering & Users Group Meeting scheduled for May 7-9 in Arlington, VA. Registration deadline is Friday, May 2.

AMWA MXF Summit in London
Brad Gilmer's presentation at the 13 November Summit can be viewed at MXF Mastering Format Project. Additional presentations for Members only can be viewed at AMWA Meetings London Nov 2007.

AMWA At a Glance April 2008
Read it here! (pdf, 2.1Mb)

AMWA February 2008 Newsletter
Read it here! (pdf, 76k)

MISSION STATEMENT
Our mission is to promote the development and adoption of open, accessible standards and specifications relating to file-based workflows (including AAF, MXF and other formats), Service Oriented Architectures, and Application Specifications; to promote such Specifications worldwide, and to create high customer awareness of, demand for, and confidence in products designed in compliance with these specifications. We will focus on content creation, production, post-production, rich media authoring, archiving and distribution. We will maintain relations with, and work with standards developed by, other standard setting organizations and industry consortia to ensure coherence among the Specifications maintained by the Corporation and standards maintained by such other organizations.

See the AMWA At a Glance flyer (pdf, 2.1Mb) for a quick overview of the association. It can be downloaded and printed for distribution to those interested in joining the organization.

AAF and MXF - A complementary pair
The AAF Association, along with the Pro-MPEG Forum and the SMPTE, is a co-creator of MXF. AAF and MXF combine to offer a well-rounded, complementary solution to the complex problems involved in the interchange and movement of media throughout the post production and distribution processes. AAF is primarily intended for post production interchange and supports external content references and downstream processing (such as effect, fades, etc.); whereas, MXF is primarily intended for storage, broadcast and play-out interchange of complete programs.

AAF members will continue to conduct MXF-AAF interoperability testing, deliver free open-source testing and reporting software, and provide user feedback to continuously refine the MXF specification. Committed to the long-term success of the MXF standard, the AAF Association is pleased to announce that the AAF SDK version 1.2 includes a zero-divergence implementation of both AAF and MXF through a single open-source API, and version 1.3 will extend this zero-divergence implementation to three-way compatibility between MXF, AAF and XML.

Incorporated in January 2000, the AAF Association, Inc. is a broadly-based trade association intended to promote the development and adoption of AAF technology throughout the media industry. With representatives from several major players in the industry, the AAF Association intends to help deliver the full benefits of digital media to content creators including film, television, Internet and post-production professionals. Further details of the organization can be found in AAFA History.

The Advanced Authoring Format (AAF) is a multimedia file format that enables content creators to easily exchange digital media and metadata across platforms, and between systems and applications. The AAF simplifies project management, saves time, and preserves valuable metadata that was often lost when transferring media between applications in the past.

The Executive Director of the AAF Association is industry veteran, Brad Gilmer. Founding members of the association are Avid, the BBC, CNN, Discreet, Ascent Media, Matrox, Microsoft, Pinnacle, Quantel, Sony, Turner Entertainment Networks, and the U.S. National Geospatial-Intelligence Agency (formerly National Imaging and Mapping Agency). View the current list of AAF Association board members.

Check out our latest Member List. For information about becoming an AAF Member, see Join AAF.

MEMBER RESOURCES

- Press

- EBU Liaison